Grow Your Business

Strategy Storytelling Growth.

W2 Marketing helps businesses, organizations, and political campaigns grow through strategic communication, digital marketing, and authentic audience engagement.

W2 Marketing
TRUSTED BY LOCAL BUSINEssES

Multi Media Marketing Services in Northern Colorado

Building visibility, engagement, trust, and momentum with Mutli Media Marketing.

Strengthening trust, visibility, and brand identity.

01

W2 Business Marketing

Strategic marketing solutions for local businesses, including social media management, branding, email marketing, paid advertising, print, and community engagement.

02

Business Coaching

Business coaching and practical social media education for owners, teams, and organizations ready to strengthen their digital presence.

03

Political Campaigns

Political marketing strategist providing campaign branding, digital communication, voter engagement, and community outreach strategies.

Our Work

Recent Projects

Foil Salon

Social Media Marketing & Website Design

Foil Salon

Foil Salon

Pellegrini Cucina

Restaurant Marketing

Pellegrini Cucina

W2 Marketing has partnered with Pellegrini Cucina to develop and strengthen a cohesive, elevated brand experience rooted…

Pellegrini Cucina

Sew Downtown

Multi Media Marketing

Sew Downtown

At W2 Marketing, we provide full-scale marketing, content creation, and brand storytelling for Sew Downtown, Northern Co…

Sew Downtown

Simmons for Mayor

Political Campaigns

Simmons for Mayor

In one of Greeley’s highest-turnout municipal mayoral elections in recent history, I helped shape messaging, voter engag…

Greeley Mayoral Race 2026

Mo Dower House District 64

Political Campaigns

Mo Dower House District 64

W2 Marketing partnered with Colorado House District 64 candidate Mo Dower to develop and implement a cohesive political…

MO4COLORADO.ORG

About Candace

Candace Wallace is the founder and lead strategist behind W2 Marketing, a strategic communications and marketing company helping businesses, organizations, and political campaigns grow through authentic connection, digital engagement, and innovative marketing solutions. For more than six years, Candace has been sought out by local businesses, entrepreneurs, and emerging political leaders for her hands-on approach to branding, social media strategy, business development, and audience engagement. Her work spans small business startups to medium and large-scale organizations, helping brands strengthen visibility, build trust, and create measurable growth. Known for blending creativity with strategy, Candace specializes in social media management, branding, email marketing, paid advertising, community engagement, print marketing, business coaching, and in-house social media training. Her growing expertise in political campaign strategy has positioned her as a trusted digital partner for candidates focused on meaningful voter engagement and authentic communication.

IS W2 MARKETING RIGHT FOR YOU?

Trusted Path To Growth

01
Social Media Marketing
If your business has outgrown inconsistent marketing, yet finding the time to create intentional content, maintain brand consistency, and stay visible feels overwhelming, W2 Marketing was designed with you in mind. Whether you’re a growing salon, boutique, restaurant, or established local business, we partner with brands ready to strengthen their identity, deepen customer trust, and create meaningful momentum through thoughtful, strategic marketing.
→
02
Marketing Coach
For businesses ready to bring marketing in-house, W2 offers a modern approach to business coaching and social media education. If your team needs confidence, structure, or a stronger understanding of how to authentically connect online, our hands-on training transforms uncertainty into clarity—equipping staff with practical tools to create content, strengthen engagement, and represent your brand with confidence.
→
03
Political Marketing Strategist
Political campaigns are built on trust, visibility, and meaningful connection. If you’re a candidate seeking an authentic digital presence, stronger voter engagement, and messaging that reflects who you truly are, W2 Campaign Strategy offers thoughtful, modern communication designed to build momentum. From local races to emerging political leaders, we help campaigns connect with communities in ways that feel genuine, strategic, and impactful.
→
04
Branding & Creative Media
Whether you’re building a brand from the ground up or refining an established presence, the details matter. If your business needs cohesive branding, a professionally designed website, elevated print materials, or polished visual assets that reflect the quality of what you offer, W2 provides thoughtful creative solutions designed to leave a lasting impression. From logos and business cards to magazines, menus, promotional materials, and branded collateral, every element is created with strategy, consistency, and connection in mind.
→

Google Reviews

What our clients say

5.0
★★★★★
18 Reviews
★★★★★

"Candace......where do I start? First she treats you like family. She's consistent, caring (of you and your business), she's knowledgeable, and coaches with love and a fist🤣. My business saw great profit improvements wit…"

Mz Tequilla
a year ago
★★★★★

"W2 marketing helped upgrade a website for a fundraising organization and did an amazing job, she listens and understands the direction the foundation was headed. Have recommended Candace to others; she does a great job."

CWCWD
11 months ago
★★★★★

"The W2 Marketing team has incredibly talented and passion professionals who have done a tremendous job in helping us grow our social media, advertising, and digital marketing. Responsive, flexible, and forward thinking,…"

Sew Downtown
a year ago
★★★★★

"Candace has been a tremendous support to my business. Her marketing skills are stellar and she has fantastic ideas. There doesn't seem to be an area she isn't incredibly knowledgeable about. I appreciate everything she h…"

Katherine Babcock
3 years ago
★★★★★

"W2 is a great company to work with. They understand our brand and aesthetic. They are responsive to 9ur needs and have created a marketing portfolio that drives results. A big thank you to Scott and Candace."

Jessica Morse
a year ago

From The Blog

Latest Insights

View All
Publishing Your Blog Post: How to Include a Call to Action for Custom Services
Marketing Tips
Publishing Your Blog Post: How to Include a Call to Action for Custom Services
Unlock the potential of your blog by adding a powerful call to action for custom services. Learn how to boost engagement…
 You’re Losing Clients—Here’s Why Your Marketing Matters
Why
You’re Losing Clients—Here’s Why Your Marketing Matters
Many small to medium-sized businesses miss out on valuable clients not because of their service—but because of inconsist…

Get In Touch

Let's Work
Together

Start Growing

LocationGreeley, Colorado
ServingNorthern Colorado & surrounding areas
ServicesScalable Content Management · Communication Control · Project Integrity